It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few months.
Here are a few tips that will help you with your social media management.
Strategy: Do have a social media strategy – plan your content and goals. Don’t expect instantaneous success, it will take about 8 months to get to a point where you are happy with your social media program.
Audience: Use analytics or insight to know who your client is – what is their age, demographics, interests and buying behaviour. If you don’t have this information, then think and imagine who your ideal client is. Always remember that is who you are marketing to.
Platform: Make sure that your brand is being promoted on the correct social media platform. Social media platforms can be like shiny new objects.
Engage: Listen to your clients and respond to their comments. Let them know that you are human – after all people do business with people.
Content: Find what the pain points are for your customers and use this information to show how you can add value to your customers. Experiment with videos – like showcasing you product. Ensure you use striking and creative images and always check your grammar and spelling.
Consistency: Be consistent – show up and let your customers know that they can trust you. Throwing up a blog or a picture here or there won’t build a successful marketing strategy.
|MOST POPULAR SOCIAL MEDIA PLATFORMS||FASTEST GROWING SOCIAL MEDIA PLATFORMS|
|Facebook – 2,167 billion||Facebook – 527 million|
|YouTube – 1,5 billion||WhatsApp – 400 million|
|WhatsApp – 1,3 billion||Instagram – 400 million (owned by Facebook)|
|Facebook Messenger – 1,3 billion||WeChat – 313 million|
|WeChat – 980 million||SnapChat – 87 million|
|Instagram – 800 million||Twitter – 23 million|
|Tumblr – 794 million|
|Twitter – 330 million||SOCIAL MEDIA POPULARITY IN SA (2015)|
|Skype – 300 million||Facebook – 85%|
|LinkedIn – 260 million||YouTube – 80%|
|SnapChat – 255 million||Twitter – 40%|
|Pinterest – 200 million||Google+ – 38%|
Battling to get on top of your social media, as well as all the other jobs you need to do in your business? My-assistant is here to help you – reach out and contact us.